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Marketing Programs Manager - Illumina (sandiego, TX)

Requisition : 5763 Posting Job Title: Marketing Programs Manager Department: Corporate Marketing Dept Group: Marketing Country: United States State: California City: San Diego Job Summary: Basic Function and Scope of the Position: Tasks and Responsibilities: : Understand customer needs in key segments and be able to translate these needs into successful marketing programs that drive revenue growth. : Drive the development and execution of targeted marketing messaging and programs, go:to:market strategy and tactical activities, managing and liaising agency and Corporate Marketing functional managers when appropriate. : Implement and track activities, adjusting as needed to maximize effectiveness and routinely reporting back on that effectiveness to Sales and Marketing management. : Serve as an expert on customer behaviors, needs and responses to programs in specific segments and in the business overall. : Oversee outbound marketing spend and forecast and ensure that deliverables are entered into Aprimo as appropriate. All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional task and responsibilities. Preferred Educational Background: : Minimum of a bachelor degree in the biological sciences, chemistry, genetics or business/communications : MBA or other related degree in business, marketing, communications highly desirable. Preferred Experiential Background: : Minimum 5:7 years experience in marketing, marketing communications and/or product marketing in life sciences. : Proven track record and experience in leading campaign and program development. : Sales experience highly desirable. Equal Opportunity Employer/Affirmative Action Employer Source:

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